The NFL’s very rich owners are about to get even wealthier — thanks to broadcast deals set to be renewed and Amazon entering the streaming picture

And despite how much they will be shelling out, the broadcast partners will benefit. Just look at the TV ratings for 2020, the newsiest of years with the pandemic; a stormy presidential election campaign and aftermath; and a racial and social awakening in America. Yes, the number of eyeballs watching on television dropped for the NFL, but the league still brought in an average of 15.6 million television and digital viewers during the regular season, according to the league and Nielsen.

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