Responding to COVID, the Chicago International Film Festival trailer makes lemonade out of viral lemons

Talk about making lemonade out of viral lemons! Cooked up by Ogilvy ad agency, this year’s festival marketing campaign has a ball with the peculiar circumstances of festival-going in 2020, i.e., moviestaying instead of moviegoing. (Although, take note: the festival is also screening several titles at the ChiTown Movies drive-in in Pilsen.)

Leave a Reply

Your email address will not be published. Required fields are marked *